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MRKT 5890 Marketing Statistics

Credits: 3

The student examines the application of statistical analysis to marketing decisions. Descriptive statistics, probability theory, sampling theory, statistical inference, and techniques of statistical analysis are included, especially as they apply to real-life marketing decisions in business. M.B.A. students should take MRKT 5890. Students who have completed BUSN 5760 may not enroll in MRKT 5890. M.B.A. students who are taking an emphasis in marketing and who take BUSN 5760 can substitute that course for MRKT 5890.

Prerequisite(s):

  • MRKT 5000

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Knowledge gained while earning my M.B.A. from Webster led to an executive level promotion. I still can't believe it only took two years to earn my M.B.A. which continues to present me with a lifetime of career growth.

Scott Conway, Manager - Sector Security, Northrop Grumman Integrated System
MBA, Class of 2001

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