Marketing Channel Management: Webster University Orlando

MRKT 5920 Marketing Channel Management

Credits: 3

The student studies distribution processes and institutional structures as subsystems of marketing strategy. Focus is on channel structure, product assortment considerations, promotional activities, pricing strategies, and physical logistics necessary to achieve channel objectives. Governmental, economic, and competitive aspects affecting channel management are included.

Prerequisite(s):

MRKT 5000

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I can say without a doubt that Webster has contributed greatly to my career development. Staff were always approachable and did their best to ensure that any difficulties were resolved immediately.

Eduyr Carolina Estrano Nessy
MA - Computer Resources and Information Management, Projected Class of 2006

North Orlando Campus | 2180 W State Road 434 • Suite 5100 • Longwood, Florida 32779

South Orlando Campus | 6750 Forum Drive • Suite 300 • Orlando, Florida 32821