Masters Degree in Marketing

Program Description

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

Program Curriculum

The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:

• MRKT 5000 Marketing (Requisite Course)
• MRKT 5890 Marketing Statistics
• MRKT 5920 Marketing Channel Management
• MRKT 5940 Promotional Management
• MRKT 5960 Marketing Management
• MRKT 5970 Marketing Research
• MRKT 5980 International Marketing
• MRKT 6000 Integrated Studies in Marketing

If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another School of Business and Technology major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors.

Course Descriptions

Is this program offered at other Webster Campuses around the World?

See More Information about this Program on Webster's Main Site

Judy Manuel, Guidance/Mental Health Counselor
MA - Counseling, Class of 2000