Marketing Channel Management: Webster University Orlando

MRKT 5920 Marketing Channel Management

Credits: 3

The student studies distribution processes and institutional structures as subsystems of marketing strategy. Focus is on channel structure, product assortment considerations, promotional activities, pricing strategies, and physical logistics necessary to achieve channel objectives. Governmental, economic, and competitive aspects affecting channel management are included.

Prerequisite(s):

MRKT 5000

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After 27 years as a business professional in Human Resources, I was eager to return to a learning environment to obtain my Masters degree. However, I was also aware that I wanted that environment to be one of diversity in talent of professors and classmates alike. I found Webster to be exactly what I needed! I felt challenged and invigorated by the curriculum and often found that I learned as much from my classmates as I did from the course work. I am proud to have a Masters degree from Webster.

Rhonda Rhodes, Vice President - Human Resources, Universal Orlando
MA - Human Resources Management, Class of 2005