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MRKT 5980 International Marketing

Credits: 3

Students are exposed to several aspects of international marketing. This includes the international marketing environment and the international marketing mix—product, pricing, distribution, promotion—as well as emerging issues in international trade such as trading blocs, trade barriers, and standardization/adaptation.

Prerequisite(s):

  • MRKT 5000 or permission of the instructor

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MA - Counseling, Class of 2000
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